Effective Date: November 6, 2025
Company: Tech Und Trend, operated by Deser Techoes
Phone: +1 281-207-2433
Email: [email protected]
Address: 9453 Lincolnwood Dr, Evanston, IL 60203, USA

1. Introduction

This Cookie Policy explains how Tech Und Trend, operated by Deser Techoes (“we,” “our,” or “us”), uses cookies and similar technologies to recognize you when you visit our website (www.techundtrend.com).

It explains what cookies are, how we use them, the types of information we collect, and how you can control your cookie preferences.

By continuing to browse or use our site, you consent to the use of cookies as described in this policy — unless you adjust your browser settings to disable them.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide useful information to website owners.

Cookies can help:

  • Remember your login details and preferences
  • Analyze site traffic and user behavior
  • Deliver personalized content and advertising
  • Enhance your overall browsing experience

Cookies are not harmful — they cannot execute programs or deliver viruses to your device.

3. Types of Cookies We Use

We use several categories of cookies on our website to improve performance and user experience:

a) Essential Cookies

These cookies are necessary for the website to function properly. They enable features like secure login, shopping cart functionality, and checkout processes.
Without them, some parts of the site will not work correctly.
Examples: Session cookies, security cookies, authentication cookies.

b) Performance and Analytics Cookies

These cookies collect information about how visitors use our website — such as which pages are most visited, time spent on each page, and any error messages encountered.
The data is aggregated and anonymous, helping us improve the structure and functionality of the site.
Examples: Google Analytics, server logs, heatmap tracking.

c) Functionality Cookies

These cookies allow the website to remember choices you make (like language preference, currency, or region) and provide enhanced, more personalized features.
Examples: User preference cookies, saved cart data, localization cookies.

d) Advertising and Targeting Cookies

We may use cookies to deliver relevant ads and promotions based on your browsing behavior and previous interactions with our site.
These cookies may also limit how often you see an ad and help us measure advertising effectiveness.
Examples: Google Ads cookies, Facebook Pixel, remarketing tools.

e) Third-Party Cookies

Some cookies are placed by third-party services integrated into our site — such as payment processors, analytics providers, or social media widgets.
We do not control these cookies directly but ensure that all third parties comply with data protection regulations.

4. How We Use Cookies

We use cookies to:

  • Enable secure online transactions and checkout processes
  • Improve website performance and usability
  • Remember user preferences for future visits
  • Analyze visitor traffic and behavior
  • Personalize marketing and promotional campaigns
  • Enhance customer support and live chat functionality

All cookies we use serve legitimate business purposes and are never used to collect sensitive personal information without your consent.

5. Managing Your Cookie Preferences

You can manage or disable cookies at any time using your browser settings.

How to Control Cookies:

Most browsers allow you to:

  • View which cookies are stored on your device
  • Delete existing cookies
  • Block cookies from specific websites
  • Set preferences for when cookies can be placed

Please note that disabling certain cookies (especially essential ones) may impact your ability to use specific site features, such as checkout or login functionality.

Cookie Consent Banner:

When you first visit our website, you will see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

You can change or withdraw your consent at any time via the “Cookie Settings” link in the website footer.

6. Third-Party Services

Our website may use third-party tools and integrations that also place cookies, including:

  • Google Analytics (traffic measurement and performance)
  • Meta Pixel (Facebook) (advertising and remarketing)
  • Stripe / PayPal (secure payment processing)
  • Cloudflare (security and CDN performance optimization)

Each of these providers maintains its own privacy and cookie policies. We recommend reviewing them to understand how your data is handled.

7. Data Collected Through Cookies

Cookies may collect the following types of non-personal and pseudonymous data:

  • Browser type, device type, and operating system
  • IP address and general geolocation (city, state, country)
  • Pages viewed and time spent on the website
  • Referral sources (e.g., search engines or ads)
  • Click patterns and product interactions

This data helps us enhance your experience and improve our store’s functionality.

8. Legal Basis for Using Cookies

Under privacy laws such as GDPR and CCPA, we rely on the following legal bases for using cookies:

  • Consent: For non-essential cookies such as analytics and advertising.
  • Legitimate Interest: For cookies essential to website security and core functionality.

9. Retention of Cookie Data

Cookies remain on your device for varying durations:

  • Session cookies expire once you close your browser.
  • Persistent cookies remain for a defined period (typically 6–24 months) unless manually deleted.

You can delete cookies from your browser at any time.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or business practices.
All updates will be posted on this page with a new “Effective Date.”

We encourage you to review this policy periodically to stay informed about how we use cookies.

11. Contact Us

If you have any questions or concerns regarding our Cookie Policy or how cookies are used on our website, please contact us:

Tech Und Trend / Deser Techoes
📞 Phone: +1 281-207-2433
📧 Email: [email protected]
🏠 Address: 9453 Lincolnwood Dr, Evanston, IL 60203, USA